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How to Get More Blog Traffic with Press Releases

Get more Free blog Traffic
 After the Google Penguin update, you have to be very careful with how you get links back to your site. Buying links or submitting links to low-quality sites like article directories or spammy blogs will only hurt your site, bringing down your page rank and killing your traffic.
Submitting press releases is a great way to build traffic to your site that will also keep you in Google's good graces and help you increase your page rank. Here are a few tips for how you can get more blog traffic with press releases:

  • Write a Quality Press Release on a Newsworthy Topic
The most important step in getting your press release published is to write a great press release. Your press release needs to be related to something that is newsworthy, not just promoting your site. For example, if you write a press release about how great the Paleo diet is and then link back to your Paleo diet site, it probably won't get picked up. But if you write a press release reviewing a new study about the benefits of the Paleo diet and link back to your site as a resource, you have a much better chance of getting your press release published. Always find some angle to show that something newsworthy is happening with your site or that your site is related to something newsworthy that is happening.
  • Include Links that Are Naturally Placed
Any links you include in your press release -- including to your own site -- should appear natural and relevant to the text. They should be included as a resource and not as a way to promote your site. Otherwise, no one will publish your press release because they will think that its only purpose is to promote your site, not to provide quality information.

  • Send It to a Reputable Press Release Service
Just like article directories, there are quality services and there are spammy services that will distribute your press release. If you want to make sure that your press release ends up on high-quality, high-ranking sites that won't hurt your page rank, you need to submit it to a reputable service. Investigate the network of sites that are included with the service to get a sense for the quality, and research the service's reputation online. You'll find out very quickly if the service won't deliver the results you need.

Try some of the sites below to submit your articles:
PRWeb.com
PRNewswire.com
PR.com
PRLeap.com 
PRLog.org 
TheOpenPress.com 
24-7PressRelease.com
ClickPress.com

  • Submit It to Local Publications
Many local publications have a limited budget, which means that if they subscribe to a newswire, it's going to be the Associated Press or something similar, not a press release service. You can make sure they see your press release by submitting it to them yourself. You'll make their job easier by providing them quality content, and in return, you'll get publication in the paper or on their site. Any online space you earn will get you a link to your site, helping you to drive up your page rank and improve your local search.

When you are growing your blog, you need quality backlinks to get exposure and drive traffic. Writing press releases is a great way to do this, but you have to make sure you are using the right strategy to get your press releases published in quality sources. These tips can help you to meet your goals.

About the Guest Author:
Bridget Sandorford is a freelance food and culinary writer, where recently she’s been researching the hotel and restaurant management major. In her spare time, she enjoys biking, painting and working on her first cookbook.
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